It is essential to mobilize your community in order to have a successful book launch. Here are strategies to energize your audience so that they are excited to support you and your book launch:

• 6-12 months before you publish: build your email list and social media followers every month by sharing helpful content while you are writing your book so that your prospective readers are eager to purchase your book on launch day.
  
  
• 2.5 weeks before the launch: Send out an email and social media post saying… “SAVE THE DATE! My new book is coming soon.” Tell your audience why you wrote the book, share some interesting tidbits, and that you’ll keep them posted.
  
  
• 2 weeks: The book is launching on [your launch date], and I want to give you a sneak peek. Provide HELPFUL tips (non-fiction) / intriguing storyline (fiction). What’s in the book that will help or entertain them?
  
  
• 1 week: Next week is the big day, and I need your help! My dream is for my book to be a #1 bestseller on Amazon on launch day, and I can’t do it alone. Tell them about the stories, videos, and bonuses they will receive on launch day.
  
  
• Monday of launch week: Email and post something like… “In three days, the book will launch. Can I count on you to purchase the book on launch day to help me reach my dream of becoming a bestseller on Amazon? In the book you will learn (e.g., list 3-5 short bullets focused on the transformation they will experience from reading your book). 
  
  P.S. Check out these amazing bonuses that you will receive by participating on launch day! You’re invited to the Book Launch Party on Wednesday, [DATE + TIME + Facebook link]. It will be so much fun, and I can’t wait to see you there. Please invite your friends too.
  
  
• Tuesday: Tomorrow’s the big day! I can hardly believe it. Let’s hit #1 together. I can only do this with your support. Will you help me? We have awesome prizes. If you missed it… here’s what you’ll get: bonus #1, #2, and #3 when you purchase a copy tomorrow [date]. You must be present at the Book Launch Party to participate in the LIVE drawing for the [AMAZING PRIZE(S)].
  
  
• Wednesday: BOOK LAUNCH DAY! I just bought my copy. Please buy yours now by clicking here [insert link to Amazon] and join my LIVE Book Launch Party on Facebook [link] at [time + time zone]. Please JOIN ME live to celebrate and participate in the drawing to win the big grand prize (say what it is).

In next week’s blog post, I will share tips for what to do on Book Launch Day! 

Until then… Happy Book Launching!

Tamara

P.S. Join the Author-to-Income Formula Membership WAITLIST here. Waitlist members will receive a special bonus when the membership opens on January 11, 2023! Trust me… you want this!